ABOUT US
From My Journey to Yours
Our Founder
“It’s not what you want that matters — it’s what you believe you can have.” - Nicole
I didn’t plan to start a business—I just needed a way to stay grounded through a season that stretched me in every direction. Between burnout, big life shifts, and doing a lot on my own, I started building small habits—quiet, intentional moments that helped me reset and keep going.
Little by little, those moments brought me back to myself. And eventually, they became Bloom & Root.
This isn’t a brand built in a perfect studio. It was built in real life—through long nights, honest reflection, and the choice to keep showing up, even when it was hard.
If you’ve ever needed a fresh start or a reminder that you’re allowed to pause and come home to yourself—this is for you.
Nicole
Our Team, Our Story, Our Purpose
We are all connected. It’s easy to forget that in a world full of noise and distraction—but beneath the surface, we are more alike than we often admit.
To know yourself is to live—not based on what you've been told life should look like, but based on what brings you true, internal joy. That kind of happiness doesn't come from the outside. It comes from within.
To be rooted is to be free. Grounded so deeply in who you are that no storm can shake you. This is what Bloom & Root stands for: a return to yourself, a soft space to land, and a reminder that you're not alone. We’re in this together.
Our focus is not just on products, but on the experience: how it feels to unbox, reflect, and root into what really matters. Which is you.